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Full time
|
Remote
Role
- Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy for IP-based Web3 product suite that aligns with Otherworld's mission and market position to drive product adoption and growth. - Product Positioning: Formulate and refine Otherworld's product positioning, emphasizing our platform's unique value and advantages for NFT Players and IP Fans. - Campaign Marketing Execution: Oversee and drive marketing campaigns and new product go-to-market launches that effectively communicate Otherworld's product value propositions in compelling and engaging ways. Ensure campaigns are innovative, data-driven, and yield a strong return on investment. - Cross-Functional Collaboration: Work closely with product teams, executive leadership, marketing stakeholders, and customer support teams to ensure a unified approach to product messaging and user experience. - Community-Driven Growth: Develop and execute a strategic approach to leverage influencers and community engagement, fostering relationships that drive product awareness and growth, while ensuring alignment with Otherworld's brand values and
Qualifications
- +5 years of performance marketing experience on blockchain field - Experience in self-serve operation of major advertising media - Experience in IP content marketing - Good collaboration and communication skills with related departments - Ability to think proactively based on data - Ability to formulate and validate marketing hypotheses - Ability to speak English and Japanese - Ability to organize and analyze data using Excel - Experience with analytics tools such as Google Analytics - Ability to formulate and validate marketing hypotheses
Preference
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